ArrowLine Ltd Collaborative - Nescafé "Dance" - Television commercial 2012 Morocco

Nestle Maghreb -- Marketing Support
Advertising, Agency Support, Branding, Consultancy, Enterprise

Across a two year time horizon 2010-2013 Arrowline gave assistance to Nestle in the Maghreb region [Morocco,Algeria and Tunisia] in a variety of different areas including:

Analytical and creative business advice to further the equity positions of the Nestle corporate brand, Nescafe, and others with assistance to the marketing teams and advertising agency in the generation of communication materials.

Streamlining agency support services and implementation of a new remunerations package

Amongst key accomplishment Nescafe delivered the highest market share ever, with highly novel TVC campaign material and record breaking digital exposure. In addition Arrowline helped generate significant savings in year one in the remuneration of all agency support services