Brave Browser, BATs, and the Attention Economy

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Ads, ads everywhere! Today we are joined by Brendan Eich to discuss the Brave browser's micropayments system and how they plan to address the greatest fallbacks of the ad-funded attention economy: surveillance, malware, and declining social trust. In addition to a technical overview of the upcoming BAT digital advertising system, we will explore how current funding models for online publishing have negatively impacted the quality of journalism.

Brendan Eich is the creator of JavaScript, a Mozilla Project co-founder, and CEO of Brave Software. Brave is a open-source, Chrominium-based web browser with built-in ad-blocking software: https://www.brave.com/

Featuring...

Chris Ellis (https://twitter.com/MrChrisEllis)
Janine Römer (https://twitter.com/J9Roem)
Shannon Frady (https://twitter.com/vettage)
and special guest Brendan Eich (https://twitter.com/BrendanEich)

For more information on the BAT:
https://basicattentiontoken.org/

Background Reading:

History of advertising model at Google and Idea Lab:
http://www.slate.com/articles/business/when_big_businesses_were_small/2013/10/google_s_big_break_how_bill_gross_goto_com_inspired_the_adwords_business.2.html

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Listen on SoundCloud:
https://soundcloud.com/worldcryptonet/brave-browser-bats-and-the-attention-economy

Disclaimer: This is not investment advice. We recommend that you always thoroughly research any technology before deciding to use it or spend money.