Creating Gender-Neutral Fashion in a Gendered Industry | Pride 2021 | News & Trends

Hear NiK Kacy Footwear founder share their lessons from inventing a gender-neutral shoe for the underrepresented LGBTQ consumer base. Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe

0:00 Who is NiK Kacy?
0:22 What is NiK Kacy Footwear?
1:23 What’s the impact of storytelling on inventing a non-binary product?
1:52 Why is gender-neutral fashion important for LGBTQ and Gen Z consumers?

In honor of Pride 2021, NiK Kacy founded the first gender-free luxury footwear and accessories company, NiK Kacy Footwear. But inventing something as unconventional as a gender-neutral shoe didn’t come easy. Through resilient efforts and the power of storytelling, NiK’s journey to invent this new kind of shoe eventually made its mark, changed the narrative for last makers and helped bring NiK Kacy Footwear to life. These NiK Kacy shoes not only allow the LGBTQ+ community to walk authentically and confidently in their own shoes, but also quenches the thirst of Gen Z consumers for nonbinary fashion. As NiK Kacy Footwear paves the way for other LGBTQ entrepreneurs, they reveal the positive impact of removing gender from products that allows folks to walk proudly as their authentic selves.

GoDaddy celebrates LGBTQ+ business owners this Pride 2021 and every day.

References:
33% of those in Gen Z identify as something other than exclusively heterosexual. https://fashionunited.uk/news/fashion/gender-neutral-fashion-fluidity-as-freedom/2021020453377

According to the Phluid Project, 56% of Gen Z consumers shop outside of their assigned gendered area. https://blog.edited.com/blog/resources/the-need-for-gender-fluidity-in-fashion-beyond-pride

Learn more about NiK Kacy Footwear:
https://www.nikkacy.com
https://www.facebook.com/nikkacyfootwear
https://www.instagram.com/nikkacyfootwear
https://www.twitter.com/nikkacyfootwear

Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com

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