TAAT(TM) Sponsors Team of World Champion Boxer Floyd Mayweather

TAAT(TM) Sponsors Team of World Champion Boxer Floyd Mayweather - RICH TV LIVE - June 1, 2021 - At 8:00 pm EDT on Sunday, June 6, 2021, world champion boxer Floyd Mayweather will square off against Logan Paul in the 65,326-seat Hard Rock Stadium in Miami. Under a sponsorship agreement with the Company, several members of Mr. Mayweather’s entourage will wear baseball hats with the TAAT™ logo during their entry into the arena and approach to the boxing ring. Previous boxing events featuring Mr. Mayweather set all-time records for pay-per-view demand, with his most recent professional fight against Conor McGregor yielding more than 4.3 million “buys” in August 2017.

TAAT ™ GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT ™ ”) has secured a high-profile sponsorship arrangement with world champion boxer Floyd Mayweather and his ringside entourage for Mr. Mayweather’s highly anticipated boxing match against Logan Paul on Sunday, June 6, 2021 at the Hard Rock Stadium in Miami, Florida. Under the sponsorship agreement, between six and eight of Mr. Mayweather’s entourage personnel will wear a TAAT™ baseball hat with the logo made clearly visible during their entry to the arena and approach towards the boxing ring, which will be visible to the live audience in the arena as well as international viewers of the event through pay-per-view (“PPV”). In Q2 2021, the Company started sponsoring events to drive awareness of TAAT™ among smokers aged 21+ in targeted settings including events in the Professional Bull Riders (“PBR”) circuit across the United States. This sponsorship of Mr. Mayweather’s team will place the TAAT™ brand in front of the largest audience of an event for which the Company has been a sponsor to date.

The Sunday, June 6, 2021 boxing match between Mr. Mayweather and Mr. Paul is expected to attract considerable attention to the TAAT™ brand by virtue of the substantial audience size. Interest in live attendance of the match at the 65,326-seat arena appears to be significant, with a block of four ringside seats having sold for USD $87,000 as reported by ESPN on May 27, 2021 3 .

TAAT™ Chief Executive Officer Setti Coscarella commented, “We are honoured that Mr. Mayweather accepted TAAT™ as a sponsor for his upcoming fight against Logan Paul. Globally, Mr. Mayweather has established an esteemed reputation as both an athlete and a celebrity personality defined by greatness achieved through hard work, which aligns with our approach to delivering a great experience to smokers aged 21+ with no tobacco or nicotine. This will be the highest level of visibility TAAT™ has had to date, and we are excited to see the engagement it creates among smokers aged 21+ who are watching the fight this weekend.”

Floyd Mayweather commented on the sponsorship as well, stating "As an athlete, naturally, I avoid anything that limits my ability to perform, so I can’t speak for smokers. But any addictive product that impacts the lungs is going to limit your ability to be the best version of you. I don't judge you for your decision to smoke, but don't claim to be the best version of yourself when you turn to nicotine and addictive substances over healthy alternatives."

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